Data-driven culture matters. Being objective about processes and what to digitally transform matters. Enterprises that implements a data culture will stay true and objective about their business problems; being able to answer questions like what is the problem? what can be done to solve it? – most of the enterprises nowadays have lots of data but this doesn’t mean that it means something. To use the data, you need to have solid foundation, and to have a solid foundation, you need to use the data creatively.