Subscribers globally are increasing making Telecom operators create various new products and customized solutions for segments based on various characteristics, to meet the demand and avoid customer churn that became easier than before. This has created a massive increase in the complexity of the operational tasks, including but not limited to invoicing, order fulfillment and services configuration. With the increase of communication tools based on Internet, mobile internet and big data will create tremendous opportunities for operators.
To overcome some of the challenges, Telecom operators digital arms have been expanding more than before to meet the continuous demand and retain customers. Instant messaging apps and social media will even become more relevant than before while decreasing the importance of support phone and branch service.
At Coberg, we work with telecom players to optimize their operational and customer-related processes and get the best out of their increasing amount of data.
Data-driven culture matters. Being objective about processes and what to digitally transform matters. Enterprises that implements a data culture will stay true and objective about their business problems; being able to answer questions like what is the problem? what can be done to solve it? – most of the enterprises nowadays have lots of data but this doesn’t mean that it means something. To use the data, you need to have solid foundation, and to have a solid foundation, you need to use the data creatively.