Retail industry has been growing faster than its peers but facing major challenges from keeping with continuously changing customer expectations, which in return makes it challenging to maintain customer loyalty across the brand, and the takeover of e-commerce that has been increasing for the past years and growing.
Distribution companies on the other hand has been facing challenges from inaccurate stock management, high dependency on reports, demanding retailers/customers to fulfill needs, to name a few.
At Coberg, we work with retailers and distribution agents to make product delivery cycles more efficient and thus helping in improving customer satisfaction on the long run and overcome internal challenges in their processes.
Data-driven culture matters. Being objective about processes and what to digitally transform matters. Enterprises that implements a data culture will stay true and objective about their business problems; being able to answer questions like what is the problem? what can be done to solve it? – most of the enterprises nowadays have lots of data but this doesn’t mean that it means something. To use the data, you need to have solid foundation, and to have a solid foundation, you need to use the data creatively.